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Gusto d’Italia

Italian soul, modern edge, zero clichés.

Launch
Restaurant brand launched into a competitive local market
Modern
Italian identity reframed without falling back on clichés
The Challenge

Most Italian restaurant brands fall into the same visual traps: overused tricolour palettes, generic flourishes, the same set of clichés that have been recycled for decades. The brief was to launch an Italian restaurant identity with modern positioning — Italian soul, modern edge, zero clichés.

The Outcome

A restaurant brand that launched with the presence of a place that had been there for years. Modern Italian identity that repositioned the restaurant in a competitive local market and built local recognition fast.

ScopeOfWork

Everything we delivered.

01Brand Strategy and Positioning
02Visual Identity and Logo System
03Menu Design and Print Collateral
04Website Design and Development
05Local SEO Foundation
06Photography Direction

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