Search behaviour is shifting. Users increasingly ask AI assistants direct questions instead of clicking through Google results. ChatGPT, Claude, Perplexity and Google's AI Overviews are returning answers without sending traffic to source websites.
For businesses, the implications are significant. If your content isn't structured in a way AI tools can parse and cite, your visibility disappears even if your traditional SEO is strong. The answer is given — your brand isn't mentioned.
AEO is the discipline of making your business the source AI tools cite. It's a layer on top of traditional SEO — not a replacement — but increasingly essential for any business that wants to remain visible as search evolves.
Rich schema markup that AI tools can parse: organisation, FAQ, HowTo, Article, Product. Structured data is the language AI reads.
Content structured around the actual questions your customers ask AI tools. Direct answers, clear formatting, concise summaries that get cited.
Get your business mentioned on the high-authority sources AI tools draw from. Wikipedia, industry publications, structured directories.
Optimise existing content for AI citation: clear answers in the first 60 words, supporting evidence, sources, structured headings.
Track how often AI tools cite your business and what they say. Monitor brand mentions across ChatGPT, Claude, Perplexity, Google AI.
AEO works on top of traditional SEO. We integrate both into a single visibility strategy so neither suffers.
We'll come back within one working day with a clear plan and an honest forecast.
"UNKNWN transformed our ideas into a powerful brand and high performing website. They went beyond design, delivering SEO that keeps us ranking locally and generating leads every day. Strategic, creative and committed to results."
"We used Craig and the team in Wrexham for design, branding and website work and they were fantastic from start to finish. Professional, easy to deal with and quick turnaround."
"Rob and the guys at UNKNWN were really helpful and professional helping me make choices on my business logo and design. I'm really happy with how it's come out."
It overlaps. Both rely on quality content and authority. But AEO specifically targets AI tools that summarise answers — different content structure, more emphasis on structured data, more concise answer formats.
Not entirely, but it's declining. Click-through rates from Google are dropping as AI Overviews answer queries directly. AEO is how you stay visible as that shift continues.
Test it yourself — ask ChatGPT or Claude about your business or industry topics. We also run monthly automated audits across major AI tools.
AI visibility is a moving target. We'll audit where you stand and build a plan to make sure your business is the one AI tools cite.
Tell us where you are and where you want to be — we'll come back within one working day.
One of us will reply within one working day. If it's urgent, ring +44 1978 803060.