Most agencies treat crest rebranding like any other logo job. They're not. Crests carry decades of fan emotion, history and identity. Get it wrong and you alienate the supporters you depend on.
We approach crest rebranding differently. Deep research into the club's history, the symbolism behind every element, what fans love and what they wouldn't accept changing. Then we modernise carefully — keeping what matters, refining what doesn't, making it work for modern broadcast, kit and merchandise applications.
Full history of your existing crest, what each element means, fan sentiment analysis and competitor crest review.
Three distinct rebrand directions ranging from subtle refresh to bold modernisation. You see options, not a single "take it or leave it".
Once a direction is chosen, we refine relentlessly. Every angle, curve and proportion considered.
Test the new crest at every scale — fav-icon, social avatar, embroidered shirt badge, stadium signage. Works at all sizes.
Multiple lockups: full colour, single colour, simplified embroidery version, monochrome, light/dark backgrounds.
Vector files, raster exports at every size, embroidery files, brand guidelines for crest usage. Everything documented.
We'll come back within one working day with a clear plan and an honest forecast.
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"We used Craig and the team in Wrexham for design, branding and website work and they were fantastic from start to finish. Professional, easy to deal with and quick turnaround."
"Rob and the guys at UNKNWN were really helpful and professional helping me make choices on my business logo and design. I'm really happy with how it's come out."
We start with heritage research. Many crest rebrands fail because they ignore what fans actually love. We identify the elements that carry meaning and protect them — even when modernising aggressively.
8–12 weeks typically. Heritage research adds time but it's essential.
Yes. We test for embroidery, screen print, sublimation, applique — every common application. Crest must work at all scales and across all production methods.
Tell us about your club and the rebrand challenge. We'll talk you through how we'd approach it.
Tell us where you are and where you want to be — we'll come back within one working day.
One of us will reply within one working day. If it's urgent, ring +44 1978 803060.