Generative search engines summarise answers instead of returning links. Your content might rank #1 on Google but never get clicked because the answer was synthesised above. The traffic shift is already happening — and accelerating.
GEO is the discipline of optimising your brand to be referenced, cited and recommended by generative engines. It's not the same as SEO. The signals are different, the structure is different, the success metric is different.
We build GEO strategies that put your business inside the answers AI generates — across every major engine, not just one.
Track citations across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews. Different engines surface different sources — we cover them all.
Content structured for generative engines: direct answers, clear evidence, source citations, concise formatting.
Experience, Expertise, Authoritativeness and Trust — generative engines weight these heavily. We build the signals that make AI trust your brand.
Get your brand mentioned on the high-authority sources AI training data draws from. Wikipedia, industry publications, structured datasets.
Optimise your presence in knowledge graphs and structured datasets. Schema, entity relationships, factual signals.
Monthly reporting on AI citations, mentioned context and competitive AI visibility.
We'll come back within one working day with a clear plan and an honest forecast.
"UNKNWN transformed our ideas into a powerful brand and high performing website. They went beyond design, delivering SEO that keeps us ranking locally and generating leads every day. Strategic, creative and committed to results."
"We used Craig and the team in Wrexham for design, branding and website work and they were fantastic from start to finish. Professional, easy to deal with and quick turnaround."
"Rob and the guys at UNKNWN were really helpful and professional helping me make choices on my business logo and design. I'm really happy with how it's come out."
AEO focuses on direct answer engines (Google AI Overviews, voice assistants). GEO is broader — covering all generative AI tools that synthesise answers. There's significant overlap; we treat them as complementary.
Generative engines update their training data periodically. Initial visibility wins can appear in 4–8 weeks for newer engines like Perplexity. Bigger model updates take 3–6 months.
No. SEO targets ranking in search results. GEO targets being cited in AI-generated answers. Different signals, different structure, different success metrics — but built on similar foundations.
We'll audit your current AI visibility across the major engines and show you exactly where to improve.
Tell us where you are and where you want to be — we'll come back within one working day.
One of us will reply within one working day. If it's urgent, ring +44 1978 803060.