Without brand guidelines, your logo appears in different sizes and colours across your website, social media and printed materials. Your brand voice varies wildly in emails, social posts and advertising. Different team members interpret your brand differently.
Partners and external agencies guess at your brand rules. They use the wrong colours, apply your logo incorrectly and use imagery that contradicts your positioning. Your brand becomes diluted, fragmented and loses impact.
Customers experience your brand inconsistently. They see one version on Instagram, another on your website and yet another in your emails. This inconsistency erodes trust and weakens your market position.
Customers experience your brand differently across channels. That inconsistency reads as "amateur" — even when the work isn't.
Without rules, agencies and freelancers improvise. The wrong colour ends up in print. The logo gets stretched. Your brand drifts.
Teams stop and check with you before every asset. Guidelines empower them to ship on-brand without your sign-off.
Exact specs — minimum sizes, clear space, approved colour variations and prohibited uses. Anyone applying your logo applies it correctly.
Full colour system documented with HEX, RGB, CMYK and Pantone. Primary, secondary and accent colours with usage guidance for print, digital and environmental.
Primary and secondary typefaces with weight, size, line-height and spacing values for headings, body and supporting text.
Your brand personality defined in writing. The words you use, words you avoid and how tone shifts between formal communications and social media.
Photography and illustration guidelines covering subject matter, mood, colour treatment and composition. Third-party creatives produce on-brand imagery.
Editable templates for social media, presentations, letterheads and email signatures. Your team produces on-brand materials without starting from scratch.
We'll come back within one working day with a clear plan and an honest forecast.
With professional guidelines, your entire organisation operates from one unified standard. Without, every stakeholder interprets your brand differently and it quickly becomes diluted.
Strategy defines who you are, what you stand for and why you matter. Guidelines tell people how to express that strategy visually and verbally. Strategy comes first, guidelines execute it.
DIY templates offer generic starting points but miss the nuance of your brand. Professional guidelines are customised to your values, market and objectives with real-world examples.
Modern brands live across both. Our guidelines cover everything — pixel-perfect specs for digital, precise colour codes for print, type rules that work everywhere.
"UNKNWN transformed our ideas into a powerful brand and high performing website. They went beyond design, delivering SEO that keeps us ranking locally and generating leads every day. Strategic, creative and committed to results."
"We used Craig and the team in Wrexham for design, branding and website work and they were fantastic from start to finish. Professional, easy to deal with and quick turnaround."
"Rob and the guys at UNKNWN were really helpful and professional helping me make choices on my business logo and design. I'm really happy with how it's come out."
Yes — possibly more than larger ones. Small teams change hats often. Without rules, the brand drifts. A short guidelines doc means whoever writes the next email or makes the next post stays on-brand without asking.
Typically 2–3 weeks once we have the underlying brand assets. If you also need a brand strategy or logo refresh first, plan for 5–8 weeks total.
Yes. We audit what you have, codify what's working and tighten what isn't. You don't need a full rebrand to benefit from proper guidelines.
A comprehensive PDF document plus an editable Figma or InDesign source file so you can update it as your brand evolves. Plus all referenced assets organised in a folder structure.
Tell us where your brand currently lives and how it's drifting. We'll come back with a clear plan to document it properly so it stops drifting.
Tell us where you are and where you want to be — we'll come back within one working day.
One of us will reply within one working day. If it's urgent, ring +44 1978 803060.