A PT brand that scaled into apparel, fronted by a Welsh international.
AROW Fitness needed a brand identity that could scale beyond personal training into apparel and a wider lifestyle proposition. Strong enough to attract athlete endorsement, structured enough to support product ranges, distinctive enough to stand out in a crowded fitness market.
A complete brand identity system that supports both the PT side of the business and the apparel range. The first clothing campaign was fronted by Welsh international Neco Williams — a level of athlete endorsement that signalled the brand had earned its place in the category.
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