AROW Fitness
Built for athletes. Designed to recruit them.
Alex came with nothing but a name derived from his own — AROW, from Alex Rowlands. The challenge was to build a brand identity from scratch that could launch a credible personal training business and have enough visual strength to extend into a clothing line as the business grew. It needed to feel athletic without being generic, ambitious without being arrogant.
We built a brand that transcended the gym floor. The identity scaled naturally from fitness into apparel and when AROW launched their first clothing range, Welsh international and Premier League footballer Neco Williams fronted the campaign — a testament to the credibility the brand had built and the quality of the identity behind it.
Everything we delivered for AROW Fitness.
- Brand Strategy
- Visual Identity and Logo Design
- Brand Guidelines
- Apparel and Clothing Design
- Website Design and Development
- Social Media Templates
- Content Creation and Asset Production
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