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Shopify Web Design | Custom Ecommerce Stores | UNKNWN

Shopify Web Design That Converts.

Shopify is the world's leading ecommerce platform, powering over one million stores globally. Yet most Shopify stores look generic and underperform commercially. UNKNWN builds custom Shopify themes designed specifically for conversion. Every store we build incorporates custom branding, advanced conversion optimisation, lightning fast performance and complete SEO setup to drive sales and rankings.

1M+
SHOPIFY STORES
3.8S
AVG STORE SPEED
95+
PAGESPEED TARGET
CUSTOM
THEME APPROACH

GENERIC SHOPIFY STORES LOSE CUSTOMERS.

Shopify provides an excellent foundation for ecommerce but most stores rely entirely on free or cheap themes that hundreds of other retailers use. Your brand looks identical to your competitors. Customer trust erodes when a store appears generic or unprofessional.

Off the shelf Shopify themes often load slowly due to bloated code, excessive app scripts and poor image optimisation. Studies show that a three second delay in page load time results in 40 percent of visitors abandoning the store. Your conversion rate suffers directly.

Many Shopify stores neglect SEO fundamentals like proper heading structure, schema markup for products and internal linking strategy. Without SEO, you rely entirely on paid advertising to drive traffic. Organic visibility potential remains untapped whilst you pay for every visitor.

Default Shopify checkout experiences lack conversion optimisation. Form fields are not streamlined. Trust signals are absent. Social proof is minimal. Payment options are limited. These friction points cause customers to abandon shopping carts at the final moment, losing sales you have already earned.

EVERY BUILD INCLUDES.

CUSTOM SHOPIFY THEME

A bespoke Shopify theme built to your brand identity rather than adapted from a marketplace template. Every element — fonts, colours, layouts and interactions — designed to reflect your brand and drive sales.

DESIGN

CONVERSION OPTIMISATION

Product pages, collection layouts, cart flows and checkout experiences designed around reducing friction and increasing purchase completion. Every click path tested against conversion best practice.

SALES

ECOMMERCE SEO SETUP

Product titles, meta descriptions, URL structure, schema markup and site architecture configured for organic search from day one. Your products are findable by Google before your first paid campaign.

RANKINGS

BLAZING PERFORMANCE

Shopify theme code audited and optimised for PageSpeed and Core Web Vitals. Slow-loading ecommerce sites lose customers at every stage of the funnel. We make sure yours does not.

SPEED

MOBILE OPTIMISATION

Your Shopify store is designed and tested across mobile devices as a priority. Product imagery, add-to-cart buttons and checkout flows are built for thumb-friendly mobile shopping.

RESPONSIVE

SECURITY AND COMPLIANCE

SSL implementation, PCI compliance guidance, GDPR-compliant cookie handling and secure payment gateway configuration. Your customers' data and trust are protected at every point.

PROTECTION

WHAT YOU CAN EXPECT.

01
2.1S
AVG LOAD TIME
02
28%
CONVERSION LIFT
03
100%
CUSTOM CODED

THE PROCESS.

01

DISCOVERY AND STRATEGY

02

CUSTOM DESIGN

03

SHOPIFY DEVELOPMENT

04

OPTIMISATION AND LAUNCH

SHOPIFY VS THE REST.

SHOPIFY VS WORDPRESS
WordPress with WooCommerce requires extensive ecommerce customisation and can be slower. Shopify is purpose built for retail with payment processing, inventory management and fulfillment already optimised. If ecommerce is your primary focus, Shopify wins outright.
SHOPIFY VS WOOCOMMERCE
WooCommerce runs on WordPress and requires plugins for every ecommerce function. This creates bloat, complexity and performance issues. Shopify is a complete ecommerce system from the ground up. Setup is faster, management is easier and performance is superior.
SHOPIFY VS SQUARESPACE
Squarespace is an all in one website builder with limited ecommerce capabilities. Shopify is built entirely around selling online with advanced features for inventory, variants, subscriptions and multi channel selling. For serious ecommerce operations, Shopify is the clear winner.
SHOPIFY VS BIGCOMMERCE
BigCommerce and Shopify are both enterprise grade platforms. BigCommerce suits larger catalogs and complex operations but has higher setup costs. Shopify offers better balance of power and simplicity. Both require custom development for competitive differentiation.

WHAT'S INCLUDED

1
Ecommerce discovery session covering product strategy, competitor analysis, conversion goals and customer journey mapping
2
Custom Shopify theme design built specifically for your brand, products and target audience without template restrictions
3
Advanced Shopify development including product pages, collections, cart logic and custom functionality specific to your business
4
Ecommerce SEO setup with product schema markup, internal linking strategy, category optimisation and structured data
5
Complete performance optimisation achieving sub 2.5 second load times and 95+ PageSpeed scores on all pages
6
Conversion optimisation including checkout streamlining, trust signals, social proof and checkout friction removal
7
Mobile optimisation ensuring seamless shopping experience on all devices with touch friendly design and fast mobile checkout
8
Security hardening with SSL, PCI compliance, bot protection and automated backup systems to protect customer data
9
Product import and content setup service handling SKU migration, images, descriptions and variant configuration
10
Training and handover covering store management, order processing, product updates and analytics interpretation

WHAT CLIENTS SAY.

"UNKNWN transformed our ideas into a powerful brand and high performing website that truly represents Elevate Accountancy. They went beyond design, delivering SEO that keeps us ranking locally and generating leads every day. Their work has been instrumental in our growth from £0 to £600k in two years. Strategic, creative and committed to results, UNKNWN are the go to experts for businesses serious about scaling."

LIAM WILSON FCCA, Elevate Accountancy

"We used Craig and the team in Wrexham for design, branding and website work and they were fantastic from start to finish. The quality of the work was excellent, everything was perfect and exactly what we needed. The team were professional, easy to deal with, knowledgeable and delivered everything with a really quick turnaround. If you want great service and top quality design, I’d highly recommend."

PHILIP NEAVE, Lets Grow

"Craig and the guys at UNKNWN were really helpful and professional helping me make choices on my business logo and design. I’m really happy with the design and how it’s come out. Thank you so much."

RICHARD WALSH, Heatworx

FREQUENTLY ASKED.

How long does a custom Shopify project take? +
Most custom Shopify projects take between 8 and 14 weeks depending on scope. Discovery and strategy takes 2 to 3 weeks, custom design and Shopify development takes 5 to 9 weeks, and optimisation and launch takes 2 to 3 weeks. Complex projects with advanced functionality, large product databases or integrations may take longer.
Can you help me migrate my store from another platform? +
Yes. We handle migration from WooCommerce, Magento, BigCommerce or any other ecommerce platform to Shopify. We preserve all product data, customer information, order history and SEO redirects. Migration planning ensures zero downtime and no loss of search rankings.
Do you handle the product import and setup? +
Absolutely. We handle all product import, image optimisation, variant configuration and content setup. We can work with CSV exports, spreadsheets or your existing database. Product descriptions are optimised for both customers and search engines. The store launches ready to sell.
Can you integrate payment gateways and fulfillment systems? +
Yes. Shopify natively supports every major payment gateway. We set up payment processing with Stripe, PayPal, Apple Pay, Google Pay and alternative payment methods. We integrate fulfillment systems, shipping apps and inventory management tools specific to your business. Everything is configured and tested before launch.
What does custom Shopify web design cost? +
A basic Shopify store with custom theme and essential features starts from £1,500. Mid range projects with advanced functionality, conversion optimisation and SEO typically range from £2,500 to £3,500. Full featured enterprise stores with complex integrations and custom development range from £3,500 to £5,000. Larger operations with extensive product databases or bespoke requirements may exceed these ranges. We provide detailed quotes after discovery.
How do you optimise a Shopify store for conversion? +
We optimise for conversion through multiple strategies. Checkout flow is streamlined with minimal form fields. Trust signals are added through testimonials, reviews and security badges. Product pages include compelling photography, detailed descriptions and scarcity indicators. Cart abandonment is reduced through optimised pricing display and simplified payment options. Mobile checkout is buttery smooth. A/B testing identifies further optimisation opportunities post launch.
NEXT STEP

READY FOR A SHOPIFY STORE THAT ACTUALLY CONVERTS?

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