A logo is far more than a visual mark. It's the foundation of your brand identity, the first impression that communicates your values and sets you apart in a crowded marketplace. At UNKNWN, we create logos that are memorable, strategically informed and distinctly yours. We don't do generic. We don't use templates. We craft original designs that tell your brand story and resonate with your audience.
We've all seen them. Generic logos cobbled together from template libraries. Designs that could belong to any business in any industry. Fonts pulled from overused typeface packs. Colours chosen at random without strategic intent. These logos don't elevate your brand. They diminish it.
The problem is that too many businesses treat logo design as a quick box to tick. They treat it as a commodity rather than an investment. They browse Canva, download a premade template and call it done. But your brand deserves better. Your business deserves better.
Cheap logos fail businesses in measurable ways. When you use a generic template shared by hundreds of other companies, you immediately lose competitive advantage. Your brand becomes indistinguishable in the marketplace. Customers can't remember you. They can't differentiate you from your competitors. A weak logo tells your audience that you don't care enough to invest in your brand, which directly impacts their perception of your entire business. Studies consistently show that poor brand identity leads to lower customer trust, reduced conversion rates and difficulty commanding premium pricing.
Beyond the immediate business impact, cheap logos create long-term problems. As your business grows and evolves, a weak identity becomes a liability. You'll need to rebrand sooner than you should. You'll struggle to maintain consistency across channels because the original design lacks the flexibility of a properly constructed system. You'll find yourself frustrated every time you see your logo because it doesn't truly represent who you are as a business.
A professionally designed logo communicates professionalism and credibility. It differentiates you from competitors. It creates emotional connection with your audience. It evolves with your brand as you grow. This is what separates memorable logos from forgettable ones and what drives real business results.
An in-depth conversation about your business, market positioning, target audience and competitive landscape. We uncover what makes your brand unique and translate that into strategic creative direction.
Three distinct visual directions crafted from your strategic brief. Each concept tells a different story and demonstrates the range of creative possibilities whilst remaining true to your brand values and market positioning.
A complete colour system and typeface selection that works cohesively with your logo. These elements form the foundation of your brand identity and ensure consistency across all marketing channels and applications.
Your logo prepared for every scenario. Horizontal and vertical versions, single-colour variants, stacked layouts, icon-only marks and more. Ready to deploy across websites, print, merchandise and social media.
Comprehensive documentation covering logo usage, clear space, sizing, colour specifications, typography hierarchy and more. Ensures anyone using your brand can maintain consistency and protect your identity integrity.
Complete ownership of editable source files in Adobe Illustrator format. Plus exports in PNG, SVG, JPG and PDF. Everything you need to use your logo immediately and modify it yourself as your business evolves.
We begin with a comprehensive brand discovery session. We ask questions about your business, your market, your audience and your vision. This strategic foundation informs every design decision that follows. We explore your brand story, what makes you unique, who you're trying to reach and how you want to be perceived. This isn't a surface level conversation. It's the groundwork that separates strategic design from generic decoration.
We develop three distinct concept directions. Each concept explores a different visual approach whilst staying true to your brand values. You'll see variety and can guide us towards your preferred direction. These aren't rough sketches. They're fully realised concepts demonstrating how your brand could look, feel and perform across different applications and contexts. We present them with strategic context so you understand the thinking behind each direction.
Based on your feedback, we refine and evolve the chosen concept. We develop logo variations, test applications and craft supporting brand elements like typography and colour systems to ensure cohesive identity. We push pixels, test proportions, explore different configurations. We make sure your logo works flawlessly at small sizes, large sizes and everywhere in between. We verify it's distinctive and memorable, not just pretty.
You receive complete delivery. This includes your final logo in multiple formats, source files, brand guidelines, colour specifications and everything you need to apply your new identity with confidence. You walk away with a complete brand asset that you own outright and can use across your website, packaging, social media, print collateral and beyond. You're fully equipped to launch your new brand into the world.
"UNKNWN transformed our ideas into a powerful brand and high performing website that truly represents Elevate Accountancy. They went beyond design, delivering SEO that keeps us ranking locally and generating leads every day. Their work has been instrumental in our growth from £0 to £600k in two years. Strategic, creative and committed to results, UNKNWN are the go to experts for businesses serious about scaling."
"We used Craig and the team in Wrexham for design, branding and website work and they were fantastic from start to finish. The quality of the work was excellent, everything was perfect and exactly what we needed. The team were professional, easy to deal with, knowledgeable and delivered everything with a really quick turnaround. If you want great service and top quality design, I’d highly recommend."
"Craig and the guys at UNKNWN were really helpful and professional helping me make choices on my business logo and design. I’m really happy with the design and how it’s come out. Thank you so much."
Our logo design process typically takes two to four weeks from start to finish. This includes the initial discovery session, concept development, revisions and final delivery. Timelines depend on project complexity and revision rounds. Rush options are available for an additional fee if you need your logo within one week. We recommend allowing adequate time for thoughtful design and quality output rather than rushing the process.
Unlimited revisions are included in all our logo packages. We'll work with you until you're completely happy with the final design. This ensures your logo truly represents your brand vision. We don't believe in compromise when it comes to your brand identity. If none of the three initial concepts resonate, we can explore different directions entirely. Your satisfaction is our priority, and we're committed to getting it right.
You'll receive three distinct concept directions in the initial presentation. Each concept explores a different visual approach to your brand, allowing you to choose a direction that resonates most with your vision. This gives you real choice without overwhelming options. Three concepts is the sweet spot. It's enough variety to showcase different creative possibilities whilst remaining focused and manageable. Too many options lead to analysis paralysis. Too few limits creative exploration.
We offer flexible pricing to suit different needs. Our starter mark begins at £500 for a core logo design including three concepts and revisions. Full brand identity packages with guidelines range from £800 to £1500, including typography, colour palettes, logo variations and complete brand documentation. Higher tier packages include extended strategy sessions and secondary brand assets. We can also create custom packages tailored to your specific requirements and budget. Contact us to discuss which option best suits your needs.
Yes. All source files, including editable vector files and design assets, are yours to keep. You'll receive files in Adobe Illustrator format for full editability, plus exports in PNG, SVG, JPG and PDF formats. You have complete ownership of your brand identity once the project is complete. You can modify the files yourself, share them with your team, or work with another designer in the future. This ensures your brand isn't locked into any one provider.
Absolutely. We specialise in creating distinctive brand identities for startups and established businesses alike. Our discovery process helps us understand your unique value proposition and translates it into compelling visual design that will resonate with your target market. For startups, we work closely with you to define your brand positioning early whilst remaining flexible enough to evolve as your business grows. We create systems that scale, not designs that constrain.
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